Consumer informedness and hyperdifferentiation: An empirical test of the 'trading down' and 'trading out' hypotheses

Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS

Volumn , Issue , 2009, Pages

  Kauffman, Robert J ^a   Li, Ting ^b   Van Heck, Eric ^b   Vervest, Peter ^b  

^a ARIZONA STATE UNIVERSITY   (United States)

^b ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Consumer informedness; Hyperdifferentiation; Resonance marketing; Revenue management; Smart cards; Stated choice experiment; Technology strategy; Transport market

Indexed keywords

COMMERCE; EXPERIMENTS; MANAGEMENT; MARKETING; MASS TRANSPORTATION; RESONANCE; SMART CARDS; STRATEGIC PLANNING; TELECOMMUNICATION EQUIPMENT;

CONSUMER INFORMEDNESS; HYPERDIFFERENTIATION; REVENUE MANAGEMENT; STATED CHOICE EXPERIMENT; TECHNOLOGY STRATEGY; TRANSPORT MARKET;

ECONOMICS;

EID: 63349097062     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2009.130     Document Type: Conference Paper

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