Capital One Financial and a decade of experience with newly vulnerable markets: Some propositions concerning the competitive advantage of new entrants

Journal of Strategic Information Systems

Volumn 17, Issue 3, 2008, Pages 179-189

  Clemons, Eric K ^a   Thatcher, Matt E ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF LOUISVILLE   (United States)

Author keywords

Capital One Financial; Customer profitability gradient; Differential pricing; Information economics; Information based strategy; Market entry; Newly vulnerable markets

Indexed keywords

COMPETITION; INDUSTRIAL ECONOMICS; INDUSTRIAL MANAGEMENT;

BRAND RECOGNITION; CAPITAL ONE FINANCIAL; COMPETITIVE ADVANTAGES; CREDIT CARD INDUSTRY; CUSTOMER PROFITABILITY GRADIENT; DIFFERENTIAL PRICING; INFORMATION ECONOMICS; INFORMATION-BASED STRATEGY; MARKET ENTRY; MARKET SHARES; NEWLY VULNERABLE MARKETS; RETURN ON EQUITY; SALES VOLUMES;

MARKETING;

EID: 50249154771     PISSN: 09638687     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jsis.2008.05.001     Document Type: Article

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