The impact of learning context on intent to use marketing and sales technology: A comparison of scenario-based and task-based approaches

Journal of Marketing Education

Volumn 32, Issue 2, 2010, Pages 214-223

  Mallin, Michael L ^a   Jones, Deirdre E ^a   Cordell, Jennifer L ^a  

^a UNIVERSITY OF TOLEDO   (United States)

Author keywords

Sales education; Sales training; Salesforce automation; Technology acceptance; Technology mediated learning

Indexed keywords

EID: 77954603678     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475309360163     Document Type: Article

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