Loyalty regardless of brands? Examining three nonperformance effects on brand loyalty in a tourism context

Journal of Travel Research

Volumn 49, Issue 3, 2010, Pages 323-336

  Li, Xiang ^a  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Brand loyalty; Brand parity; Double jeopardy; Loyalty proneness; Market structure; Tourist marketing

Indexed keywords

ATTITUDINAL SURVEY; MARKETING; PERCEPTION; PERFORMANCE ASSESSMENT; PUBLIC ATTITUDE; TOURISM MARKET; TOURIST BEHAVIOR;

EID: 77954586675     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287509346854     Document Type: Article

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