메뉴 건너뛰기




Volumn 10, Issue 2, 1998, Pages 109-120

Double jeopardy patterns for political parties

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0032093387     PISSN: 09542892     EISSN: None     Source Type: Journal    
DOI: 10.1093/ijpor/10.2.109     Document Type: Article
Times cited : (8)

References (19)
  • 1
    • 0010218661 scopus 로고
    • Repeat-viewing of prime-time series
    • Barwise, T. P. (1986): 'Repeat-viewing of prime-time series', Journal of Advertising Research, 28 (August-September), 9-14.
    • (1986) Journal of Advertising Research , vol.28 , Issue.AUGUST-SEPTEMBER , pp. 9-14
    • Barwise, T.P.1
  • 2
    • 0010112087 scopus 로고
    • The liking and viewing of regular TV series
    • Barwise, T. P. and Ehrenberg, A. S. C. (1987): 'The liking and viewing of regular TV series', Journal of Consumer Research, 14 (June), 63-70.
    • (1987) Journal of Consumer Research , vol.14 , Issue.JUNE , pp. 63-70
    • Barwise, T.P.1    Ehrenberg, A.S.C.2
  • 4
    • 0010168435 scopus 로고
    • Critical electoral change in Scandinavia
    • R. J. Dalton, S. C. Flanagan and P. A. Beck (eds.) Princeton University Press
    • Borre, O. (1984): 'Critical Electoral Change in Scandinavia'. In R. J. Dalton, S. C. Flanagan and P. A. Beck (eds.) Electoral Change in Advanced Industrial Democracies: Realignment or Dealignment, Princeton University Press.
    • (1984) Electoral Change in Advanced Industrial Democracies: Realignment or Dealignment
    • Borre, O.1
  • 5
    • 0010158090 scopus 로고
    • Brand usage: A factor in consumer behavior
    • Castleberry, S. B. and Ehrenberg, A. S. C. (1990): 'Brand usage: a factor in consumer behavior', Marketing Research, 2 (June), 14-20.
    • (1990) Marketing Research , vol.2 , Issue.JUNE , pp. 14-20
    • Castleberry, S.B.1    Ehrenberg, A.S.C.2
  • 6
    • 0002360779 scopus 로고
    • A brand switching model with implications for marketing strategies
    • Colombo, R. A. and Morrison, D. G. (1989): 'A brand switching model with implications for marketing strategies', Marketing Science, 8(1), 89-106.
    • (1989) Marketing Science , vol.8 , Issue.1 , pp. 89-106
    • Colombo, R.A.1    Morrison, D.G.2
  • 7
    • 21344476170 scopus 로고
    • Double jeopardy in television program choice
    • Donthu, N. (1994): 'Double jeopardy in television program choice', Journal of the Academy of Marketing Science, 22(2), 180-85.
    • (1994) Journal of the Academy of Marketing Science , vol.22 , Issue.2 , pp. 180-185
    • Donthu, N.1
  • 9
    • 0010164338 scopus 로고
    • Politicians' double jeopardy: A pattern and exceptions
    • Ehrenberg, A. S. C. (1991): 'Politicians' double jeopardy: a pattern and exceptions', Journal of the Market Research Society, 33(4), 347-53.
    • (1991) Journal of the Market Research Society , vol.33 , Issue.4 , pp. 347-353
    • Ehrenberg, A.S.C.1
  • 10
    • 0010159161 scopus 로고
    • Even the social sciences can have laws
    • Ehrenberg, A. S. C. (1993): 'Even the social sciences can have laws', Nature, (365) 385.
    • (1993) Nature , Issue.365 , pp. 385
    • Ehrenberg, A.S.C.1
  • 13
    • 0000920657 scopus 로고
    • Niching versus change-of-pace brands: Using purchase frequencies and penetration rates to infer brand positionings
    • Kahn, B. E, Kalwani, M. U. and Morrison, D. G. (1988): 'Niching versus change-of-pace brands: using purchase frequencies and penetration rates to infer brand positionings', Journal of Marketing Research, 25 (November), 384-90.
    • (1988) Journal of Marketing Research , vol.25 , Issue.NOVEMBER , pp. 384-390
    • Kahn, B.E.1    Kalwani, M.U.2    Morrison, D.G.3
  • 17
    • 0000011205 scopus 로고
    • The theory of public opinion: The concept of the spiral of silence
    • J. A. Anderson (ed.), Newbury Park, CA, Sage
    • Noelle-Neumann, E. (1991): 'The theory of public opinion: The concept of the spiral of silence'. In J. A. Anderson (ed.), Communication Yearbook, 14, Newbury Park, CA, Sage, 256-287.
    • (1991) Communication Yearbook , vol.14 , pp. 256-287
    • Noelle-Neumann, E.1
  • 18
    • 85033513928 scopus 로고    scopus 로고
    • W.P. no. 8, Center for Retailing Studies, Department of Marketing, Copenhagen Business School
    • Olsen, J. K. (1997): The Retail Market Map, (In Danish), W.P. no. 8, Center for Retailing Studies, Department of Marketing, Copenhagen Business School.
    • (1997) The Retail Market Map, (In Danish)
    • Olsen, J.K.1
  • 19
    • 85033522170 scopus 로고
    • Modeling voter switching behavior in a multiparty system
    • F. Hansen (ed.) Association for Consumer Research, Provo, UT, 303-09
    • Solgaard, H. S. (1995): 'Modeling voter switching behavior in a multiparty system'. In F. Hansen (ed.) European Advances in Consumer Research, vol. 2, Association for Consumer Research, Provo, UT, 303-09.
    • (1995) European Advances in Consumer Research , vol.2
    • Solgaard, H.S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.