The double jeopardy phenomenon and the mediating effect of brand penetration between advertising and brand loyalty

Journal of Advertising Research

Volumn 45, Issue 2, 2005, Pages 211-221

  Yang, Zhilin ^a,c   Bi, Zili ^b   Zhou, Nan ^a,c  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b Max Intermedia Ltd   (Hong Kong)

^c CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644914452     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849905050233     Document Type: Review

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