Using TV daypart "double jeopardy effects" to boost advertising efficiency

Journal of Advertising Research

Volumn 41, Issue 6, 2001, Pages 43-51

  Mcdowell, Walter S ^a   Dick, Steven J ^b  

^a UNIVERSITY OF MIAMI   (United States)

^b SOUTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 13544277202     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-41-6-43-51     Document Type: Article

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