Consumer responsiveness to mobile marketing

International Journal of Mobile Communications

Volumn 5, Issue 6, 2007, Pages 603-617

  Heinonen, Kristina ^a   Strandvik, Tore ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

Consumer responsiveness; Media acceptance; Mobile marketing communication; Relevance

Indexed keywords

ELECTRONIC MAIL; INTERNET; MARKETING; MOBILE PHONES;

CONSUMER RESPONSIVENESS; MEDIA ACCEPTANCE; MOBILE MARKETING COMMUNICATION; RELEVANCE;

ELECTRONIC COMMERCE;

EID: 34548727999     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2007.014177     Document Type: Article

References (18)

1. Barnes, S.J. and Scornavacca, E. (2004) 'Mobile marketing: the role of permission and acceptance', Int. J. Mobile Communications, Vol. 2, pp. 128-139.
2. Constantiou, I.D., Damsgaard, J. and Knutsen, L. (2006) 'Exploring perceptions and use of mobile services: user differences in an advancing market, Int. J. Mobile Communications, Vol. 4, pp.231-247.
3. Ducoffe, R.H. (1995) 'How consumers assess the value of advertising', Journal of Current Issues and Research in Advertising, Vol. 17, pp.1-18.
4. Ducoffe, R.H. (1996) 'Advertising value and advertising on the web', Journal of Advertising Research, Vol. 36, September-October, pp.21-3 5.
5. Finnish Direct Marketing Association (2002) Suorat ostokanavat 2001. Tutkimus suomalaisten kuluttajien ostoista ja mielipiteistä suoramarkkinoinnin eri kanavista vuonna 2001. Helsinki, Finland: Suomen Suoramarkkinointiliitto, (Direct Marketing Channels 2001, Finnish Direct Marketing Association).
6. Forrester Report (2001) Lussanet et al. The Marketer's Guide to SMS, Forrester Research Inc., European Research Center, Amsterdam.
7. Godin, S. (1999) Permission Marketing: Turning Strangers into Friends, and Friends into Customers. New York, NY: Simon and Schuster.
8. Gopal, R.D. and Tripathi, A.K. (2006) 'Advertising via wireless networks', Int. J. Mobile Communications, Vol. 4, pp.1-16.
9. Haghirian, P. and Inoue, A. (2007) 'An advanced model of consumer attitudes toward advertising on the mobile internet', Int. J. Mobile Communications, Vol. 5, pp.48-67.
10. Harvey, B. (1997) 'The expanded ARF model: bridge to the accountable advertising future', Journal of Advertising Research, Vol. 37, March-April, pp. 11-20.
11. Heinonen, K. and Strandvik, T. (2005) 'Communication as an element of service value', Int. J. Service Industry Management, Vol. 16, pp. 186-198.
12. Informed (2001) 'The New ARF Model', The Advertising Research Foundation, Vol. 4.
13. Laukkanen, T. (2007) 'Measuring mobile banking customers' channel attribute preferences in service consumption', Int. J. Mobile Communications, Vol. 5, pp.123-138.
14. Leppaniemi, M. and Karjaluoto, H. (2005) 'Factors influencing consumers' willingness to accept mobile advertising: a conceptual model', Int. J. Mobile Communications, Vol. 3, pp.197-213.
15. Lewis, D. and, Bridger, D. (2000) The Soul of the New Consumer: Authenticity-What We Buy and Why in the New Economy. London, UK: Nicholas Brealey.
16. Marinova, A., Murphy, J. and Massey, B.L. (2002) 'Permission email marketing as a means of targeted promotion', Cornell Hotel and Restaurant Administration Quarterly, Vol. 43, pp.61-69.
17. Merisavo, M., Vesanen, J., Arponen, A., Kajalo, S. and Raulas, M. (2006) 'The effectiveness of targeted mobile advertising in selling mobile services: an empirical study', Int. J. Mobile Communications, Vol. 4, pp.119-127.
18. Zeithaml, V. (1988) 'Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence', Journal of Marketing, Vol. 52, July, pp.2-22.