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Volumn 6, Issue 5, 2008, Pages 587-597

Enhancing mobile advertising via Bluetooth technology

Author keywords

API; Application programming interface; Bluetooth; MMTT; Mobile advertising; Mobile communications; Mobile technology; Multimedia; Multimedia message transmitter tool

Indexed keywords

BLUETOOTH; CELLULAR TELEPHONE SYSTEMS;

EID: 46949106304     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2008.019323     Document Type: Article
Times cited : (11)

References (17)
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    • Aalto, L., Göthlin, N., Korhonen, J. and Ojala, T. (2004) 'Bluetooth and WAP push based locationaware mobile advertising system', Paper presented in the Proceedings of the 2nd International Conference on Mobile systems, Applications and Services. Boston, MA. USA, June 06-09.
  • 2
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  • 3
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  • 4
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  • 11
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    • Leppäniemi, M. and Karjaluoto, H. (2007) 'Mobile marketing: from marketing strategy to mobile marketing campaign implementation', Paper presented in the Proceedings of the 6th Annual Global Mobility Roundtable Conference. Los Angeles, June 1-2.
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.