A more comprehensive understanding and measure of customer helping behavior

Journal of Business Research

Volumn 63, Issue 8, 2010, Pages 787-792

  Johnson, Jennifer Wiggins ^a   Rapp, Adam ^b  

^a KENT STATE UNIVERSITY   (United States)

^b CLEMSON UNIVERSITY   (United States)

Author keywords

Customer commitment; Customer helping behavior; Scale development

Indexed keywords

EID: 77954216289     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.03.006     Document Type: Article

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