Category management tactics: An analysis of manufacturers' control

International Journal of Retail and Distribution Management

Volumn 34, Issue 6, 2006, Pages 482-496

  Lindblom, Arto ^a   Olkkonen, Rami ^b  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

^b UNIVERSITY OF TURKU   (Finland)

Author keywords

Manufacturing industries; Power measurement; Relationship marketing; Retailers

Indexed keywords

EID: 33744762167     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550610667065     Document Type: Article

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