A model for structuring efficient consumer response measures

International Journal of Retail & Distribution Management

Volumn 36, Issue 8, 2008, Pages 590-606

  Aastrup, Jesper ^a   Kotzab, Herbert ^a   Grant, David B ^b   Teller, Christoph ^c   Bjerre, Mogens ^a  

^a Department of International Economics and Management   (Denmark)

^b HERIOT WATT UNIVERSITY   (United Kingdom)

^c VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Austria; Denmark; Distribution channels and markets; Vertical marketing

Indexed keywords

EID: 46749084715     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550810883450     Document Type: Review

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