The hidden risks in strategic account management strategy

Journal of Business Strategy

Volumn 27, Issue 1, 2006, Pages 18-26

  Piercy, Nigel F ^a,b,c,d,e   Lane, Nikala ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b DUKE UNIVERSITY   (United States)

^c TEXAS CHRISTIAN UNIVERSITY   (United States)

^d The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^e UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Buyer seller relationships; Key accounts; Strategic management

Indexed keywords

EID: 29144497895     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660610640146     Document Type: Review

References (11)

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