메뉴 건너뛰기




Volumn 15, Issue 1, 2006, Pages 125-141

Consumer cognition and pricing in the nines in oligopolistic markets

Author keywords

[No Author keywords available]

Indexed keywords


EID: 33645127188     PISSN: 10586407     EISSN: 15309134     Source Type: Journal    
DOI: 10.1111/j.1530-9134.2006.00094.x     Document Type: Article
Times cited : (41)

References (29)
  • 1
    • 3042631314 scopus 로고    scopus 로고
    • Effects of $9 price endings on retail sales: Evidence from field experiments
    • Anderson, E. and D. Simester, 2003, "Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments," Quantitative Marketing and Economics, 1, 93-110.
    • (2003) Quantitative Marketing and Economics , vol.1 , pp. 93-110
    • Anderson, E.1    Simester, D.2
  • 2
    • 1642278753 scopus 로고    scopus 로고
    • Mind your pricing cues
    • _, and _, 2003a, "Mind Your Pricing Cues," Harvard Business Review, 81, 96-103.
    • (2003) Harvard Business Review , vol.81 , pp. 96-103
  • 5
    • 38249031361 scopus 로고
    • Strategic irrationality in extensive-form games
    • _, 1988, "Strategic Irrationality in Extensive-form Games," Mathematical Social Science, 15, 247-260.
    • (1988) Mathematical Social Science , vol.15 , pp. 247-260
  • 7
    • 0031287021 scopus 로고    scopus 로고
    • Why are so many goods priced to end in nine? and why this practice hurts the producers?
    • _, 1997, "Why are so many Goods Priced to End in Nine? And Why This Practice Hurts the Producers?" Economics Letters, 53, 41-44.
    • (1997) Economics Letters , vol.53 , pp. 41-44
  • 8
    • 0004129183 scopus 로고    scopus 로고
    • Englewood Cliffs, NJ: Prentice Hall
    • Evans, J.R. and B. Berman, 1997, Marketing, Englewood Cliffs, NJ: Prentice Hall.
    • (1997) Marketing
    • Evans, J.R.1    Berman, B.2
  • 9
    • 38849105915 scopus 로고
    • Attitude accessibility, attitude-behavior consistency, and the strength of the object-evaluation association
    • Faxio, R.H., J.-M. Chen, B.C. McDonel, and S.J. Sherman, 1982, "Attitude Accessibility, Attitude-Behavior Consistency, and the Strength of the Object-Evaluation Association," Journal of Experimental Social Psychology, 18, 339-357.
    • (1982) Journal of Experimental Social Psychology , vol.18 , pp. 339-357
    • Faxio, R.H.1    Chen, J.-M.2    McDonel, B.C.3    Sherman, S.J.4
  • 10
    • 33645119289 scopus 로고    scopus 로고
    • Does a common currency lead to (more) price equalization? the role of psychological pricing points, mimeo: Stockholm school of economics, forthcoming
    • Friberg, R. and T.Y. Matha, 2003, "Does a Common Currency Lead to (more) Price Equalization? The Role of Psychological Pricing Points," Mimeo: Stockholm School of Economics, forthcoming Economic Letters.
    • (2003) Economic Letters
    • Friberg, R.1    Matha, T.Y.2
  • 12
    • 0030266119 scopus 로고    scopus 로고
    • Reasoning the fast and frugal way models of bounded rationality
    • Gigerenzer, G. and D.G. Goldstein, 1996, "Reasoning the Fast and Frugal Way Models of Bounded Rationality," Psychological Review, 103, 650-669.
    • (1996) Psychological Review , vol.103 , pp. 650-669
    • Gigerenzer, G.1    Goldstein, D.G.2
  • 13
    • 33645129884 scopus 로고    scopus 로고
    • Rethinking rationalityi
    • G. Gigerenzer and R. Selten, eds., Cambridge, MA: The MIT Press
    • _, and R. Selten, 2001, "Rethinking Rationalityi," in G. Gigerenzer and R. Selten, eds., Bounded Rationality, Cambridge, MA: The MIT Press.
    • (2001) Bounded Rationality
    • Selten, R.1
  • 15
    • 0001890533 scopus 로고    scopus 로고
    • Betting on one good reason: The take the best heuristic
    • G. Gigerenzer, P.M. Todd, and the ABC Research Group, eds., New York: Oxford University Press
    • Goldstein, D.G. and G. Gigerenzer, 1999, "Betting on One Good Reason: The Take the Best Heuristic," in G. Gigerenzer, P.M. Todd, and the ABC Research Group, eds., Simple Heuristics that Make Us Smart, New York: Oxford University Press.
    • (1999) Simple Heuristics That Make Us Smart
    • Goldstein, D.G.1    Gigerenzer, G.2
  • 17
    • 0000125532 scopus 로고
    • Prospect theory: An analysis of decision under risk
    • Kahneman, D. and A. Tversky, 1979, "Prospect Theory: An Analysis of Decision Under Risk," Econometrica, 47, 263-291.
    • (1979) Econometrica , vol.47 , pp. 263-291
    • Kahneman, D.1    Tversky, A.2
  • 21
    • 0030171349 scopus 로고    scopus 로고
    • Increased consumer sales through use of 99 ending price
    • Schindler, R.M. and T.M. Kibarian, 1996, "Increased Consumer Sales through Use of 99 Ending Price," Journal of Retailing, 72, 187-199.
    • (1996) Journal of Retailing , vol.72 , pp. 187-199
    • Schindler, R.M.1    Kibarian, T.M.2
  • 22
    • 0031476310 scopus 로고    scopus 로고
    • Patterns of rightmost digits used in advertised prices: Implications for nine-ending effects
    • _, and P.N. Kirby, 1997, "Patterns of Rightmost Digits used in Advertised Prices: Implications for Nine-Ending Effects," Journal of Customer Research, 24, 192-201.
    • (1997) Journal of Customer Research , vol.24 , pp. 192-201
    • Kirby, P.N.1
  • 23
    • 33645127936 scopus 로고    scopus 로고
    • Mimeo: University of Haiffa
    • Shy, O., 2000, "Why 99 Cents?" Mimeo: University of Haiffa.
    • (2000) Why 99 Cents?
    • Shy, O.1
  • 24
    • 0034478782 scopus 로고    scopus 로고
    • Price-endings when prices signal quality
    • Stiving, M., 2000, "Price-Endings When Prices Signal Quality," Management Science, 46, 1617-1629.
    • (2000) Management Science , vol.46 , pp. 1617-1629
    • Stiving, M.1
  • 25
    • 0031482761 scopus 로고    scopus 로고
    • An empirical analysis of price endings with scanner data
    • _, and R.S. Winer, 1997, "An Empirical Analysis of Price Endings with Scanner Data," Journal of Customer Research, 24, 57-67.
    • (1997) Journal of Customer Research , vol.24 , pp. 57-67
    • Winer, R.S.1
  • 26
    • 0000538440 scopus 로고
    • Mental accounting and consumer choice
    • Thaler, R., 1985, "Mental Accounting and Consumer Choice," Management Science, 4, 199-214.
    • (1985) Management Science , vol.4 , pp. 199-214
    • Thaler, R.1
  • 27
    • 0003244207 scopus 로고    scopus 로고
    • Fast and frugal hewistics for environmentally bounded minds
    • G. Gigerenzer and R. Selten, eds., Cambridge, MA: the MIT Press
    • Todd, P.M., 2001, "Fast and Frugal Hewistics for Environmentally Bounded Minds," in G. Gigerenzer and R. Selten, eds., Bounded Rationality, Cambridge, MA: The MIT Press.
    • (2001) Bounded Rationality
    • Todd, P.M.1
  • 28
    • 0037334197 scopus 로고    scopus 로고
    • Bounding rationality to the world
    • _, and G. Gigerenzer, 2003, "Bounding Rationality to the World," Journal of Economic Psychology, 24, 143-165.
    • (2003) Journal of Economic Psychology , vol.24 , pp. 143-165
    • Gigerenzer, G.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.