The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction

European Journal of Marketing

Volumn 44, Issue 6, 2010, Pages 838-859

  Walsh, Gianfranco ^a   Mitchell, Vincent Wayne ^b  

^a University of Koblenz Landau ^*  (Germany)

^b CITY UNIVERSITY   (United Kingdom)

Author keywords

Consumer behaviour; Customer satisfaction; Role ambiguity; Trust

Indexed keywords

EID: 77952694524     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011032739     Document Type: Article

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