Consumer vulnerability to perceived product similarity problems: Scale development and identification

Journal of Macromarketing

Volumn 25, Issue 2, 2005, Pages 140-152

  Walsh, Gianfranco ^a   Mitchell, Vincent Wayne ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b CITY UNIVERSITY   (United Kingdom)

Author keywords

Cognitive vulnerability; Perceived product similarity; Vulnerable consumers

Indexed keywords

EID: 28044457442     PISSN: 02761467     EISSN: None     Source Type: Journal    
DOI: 10.1177/0276146705280613     Document Type: Article

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