Religious symbols as peripheral cues in advertising: A replication of the elaboration likelihood model

Journal of Business Research

Volumn 48, Issue 1, 2000, Pages 63-68

  Dotson, Michael J ^a   Hyatt, Eva M ^a  

^a APPALACHIAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346677884     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(98)00076-9     Document Type: Article

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