Brand value in social interaction

Management Science

Volumn 53, Issue 10, 2007, Pages 1634-1644

  Kuksov, Dmitri ^a  

^a WASHINGTON UNIVERSITY   (United States)

Author keywords

Brand image; Branding; Communication; Game theory; Search and matching; Social interaction

Indexed keywords

BRAND IMAGE; CONSUMER VALUE; SOCIAL INTERACTION;

COMMUNICATION; GAME THEORY; SHAREHOLDERS; WAGES;

MARKETING;

EID: 38549131893     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1070.0720     Document Type: Article

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