Identifying the attributes of an effective restaurant chain endorser

Cornell Hospitality Quarterly

Volumn 51, Issue 2, 2010, Pages 238-250

  Magnini, Vincent P ^a   Garcia, Cristel ^b   Honeycutt, Earl D ^c  

^a PAMPLIN COLLEGE OF BUSINESS   (United States)

^b UNIVERSITY OF LUGANO   (Switzerland)

^c ELON UNIVERSITY   (United States)

Author keywords

Celebrity endorsements; Restaurant marketing

Indexed keywords

EID: 77951792219     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965510363669     Document Type: Article

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