The naked truth of celebrity endorsement

British Food Journal

Volumn 105, Issue , 2003, Pages 288-296

  Byrne, Angela ^a   Whitehead, Maureen ^a   Breen, Steven ^b  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Advertising; Celebrities; Image; Supermarkets

Indexed keywords

EID: 84986009648     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700310477086     Document Type: Article

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