Effects beyond click-through: Incidental exposure to web advertising

Journal of Marketing Communications

Volumn 15, Issue 4, 2009, Pages 227-246

  Yoo, Chan Yun ^a  

^a UNIVERSITY OF KENTUCKY   (United States)

Author keywords

Attitude; Click through; Consideration set; Incidental exposure; Memory; Web advertising

Indexed keywords

EID: 77951676947     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260802176419     Document Type: Article

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