Recall of television commercials as a function of viewing context: The impact of program-commercial congruity on commercial messages

Journal of General Psychology

Volumn 127, Issue 4, 2000, Pages 383-396

  Sharma, Andrew ^a  

^a SALISBURY UNIVERSITY   (United States)

Author keywords

Program commercial congruity; Recall of television commercials

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; AFFECT; ARTICLE; ASSOCIATION; COGNITION; FEMALE; HUMAN; MALE; RANDOMIZATION; RECALL; TELEVISION;

ADOLESCENT; ADULT; ADVERTISING; AFFECT; COGNITION; CUES; FEMALE; HUMANS; MALE; MENTAL RECALL; RANDOM ALLOCATION; TELEVISION;

EID: 0034303053     PISSN: 00221309     EISSN: 19400888     Source Type: Journal    
DOI: 10.1080/00221300009598592     Document Type: Article

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