The role of occupation in an integrated boycott model: A cross-regional study in China

Journal of Global Marketing

Volumn 23, Issue 2, 2010, Pages 109-126

  Smith, Malcolm ^a   Li, Qianpin ^a  

^a EDITH COWAN UNIVERSITY   (Australia)

Author keywords

Boycott; Consumer animosity; Occupation

Indexed keywords

EID: 77951657272     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1080/08911761003673421     Document Type: Article

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