Rethinking consumer boycotts

MIT Sloan Management Review

Volumn 47, Issue 4, 2006, Pages 6-7

  Ettenson, Richard ^a   Smith, N Craig ^b   Klein, Jill ^c   John, Andrew ^d  

^a Garvin School of International Management   (United States)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

^c INSEAD   (Singapore)

^d AJK Consulting   (Singapore)

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EID: 33746658682     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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