Search mode and purchase intention in online shopping behaviour

International Journal of Internet Marketing and Advertising

Volumn 2, Issue 4, 2005, Pages 288-306

  Nysveen, Herbjorn ^a   Pedersen, Per E ^b  

^a NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

^b UNIVERSITY OF AGDER   (Norway)

Author keywords

goal oriented search mode; internet experience; product involvement; product knowledge; product risk; purchase intention

Indexed keywords

EID: 77951654067     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2005.008103     Document Type: Article

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