Exploring visitor experiences at trade shows

Journal of Business and Industrial Marketing

Volumn 25, Issue 4, 2010, Pages 249-258

  Rinallo, Diego ^a   Borghini, Stefania ^a   Golfetto, Francesca ^a  

^a BOCCONI UNIVERSITY   (Italy)

Author keywords

Consumer behaviour; Ethnography; Marketing; Trade fairs

Indexed keywords

EID: 77951477073     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621011038207     Document Type: Article

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