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Industrial Marketing Management

Volumn 31, Issue 3, 2002, Pages 229-239

Leveling the playing field: Factors influencing trade show success for small companies

(1) Tanner Jr , John F a

a BAYLOR UNIVERSITY (United States)

Author keywords

Marketing communications; Promotion; Small business; Trade shows

Indexed keywords

EID: 0037089701 PISSN: 00198501 EISSN: None Source Type: Journal
DOI: 10.1016/S0019-8501(00)00132-2 Document Type: Article

Times cited : (71)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.