Ongoing search among industrial buyers

Journal of Business Research

Volumn 59, Issue 10-11, 2006, Pages 1151-1159

  Borghini, Stefania ^a   Golfetto, Francesca ^a   Rinallo, Diego ^a  

^a BOCCONI UNIVERSITY   (Italy)

Author keywords

Ethnography; Ongoing search; Rituals; Trade shows; Visitors behavior

Indexed keywords

EID: 33751114140     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.06.005     Document Type: Article

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