Measuring performance at trade shows - Scale development and validation

Journal of Business Research

Volumn 57, Issue 1, 2004, Pages 1-13

  Hansen, Kåre ^a  

^a AARHUS SCHOOL OF BUSINESS   (Denmark)

Author keywords

Performance; Scale development; Trade show

Indexed keywords

EID: 0347530071     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00269-2     Document Type: Article

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