Market orientation of Korean MNC subsidiaries and their performance in the Chinese and Indian markets

International Marketing Review

Volumn 27, Issue 2, 2010, Pages 179-199

  Kwon, Yung Chul ^a  

^a Yeungnam University   (South Korea)

Author keywords

China; Company performance; India; Market orientation; Multinational companies; Subsidiaries

Indexed keywords

EID: 77951463019     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331011037511     Document Type: Article

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