Customer loyalty in e-retailing: an exploratory study

International Journal of Internet Marketing and Advertising

Volumn 2, Issue 3, 2005, Pages 237-258

  Khanh, V La ^a   Walker, Rhett ^b   Kam, Booi ^a  

^a RMIT UNIVERSITY   (Australia)

^b LA TROBE UNIVERSITY   (Australia)

Author keywords

consumer attitude; consumer behaviour; customer loyalty; internet retailing

Indexed keywords

EID: 77950549629     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/ijima.2005.007749     Document Type: Article

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56. It should be noted here that consumer attitudes do not always precede their behaviours. In some instances, the relationship is reversed (Sivadas and Baker-Prewitt, 2000). In other cases, attitudes and behaviours have been shown to be virtually independent of each other (Armitage and Christian, 2003). Hence, it is important to consider both attitudes and behaviours, rather than relying on the predictive power of either construct.
57. The high correlation between the two second-order factors could potentially be explained by a third-order structure. In this case, however, we could not empirically test a third-order model with only two second-order factors.