Drivers to relational strategies in retailing

International Journal of Retail & Distribution Management

Volumn 28, Issue 8, 2000, Pages 379-386

  Egan, John ^a  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Channel relationships; Marketing strategy; Relationship marketing; Retailing

Indexed keywords

EID: 84986132866     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550010337445     Document Type: Review

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