Impact of gender on perceptual fit evaluation for prestige brands

Journal of Brand Management

Volumn 17, Issue 5, 2010, Pages 354-367

  Lau, Kong Cheen ^a   Phau, Ian ^a  

^a Temporal Branding ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77949737478     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2009.30     Document Type: Article

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