The roles of spokes-avatars' personalities in brand communication in 3D virtual environments

Journal of Brand Management

Volumn 17, Issue 5, 2010, Pages 317-327

  Jin, Seung A Annie ^a   Sung, Yongjun ^a,b  

^a BOSTON COLLEGE   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77949697474     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2009.18     Document Type: Article

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