Value changes in chinese advertisements from 1979 to 1995: A longitudinal study

Asian Journal of Communication

Volumn 8, Issue 2, 1998, Pages 18-40

  McIntyre, Bryce T ^a   Wei, Ran ^a  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38749138354     PISSN: 01292986     EISSN: 17420911     Source Type: Journal    
DOI: 10.1080/01292989809364762     Document Type: Article

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