Understanding consumption related values from advertising: A content analysis of television commercials from India and the United States

Gazette

Volumn 57, Issue 2, 1996, Pages 81-96

  Sengupta, Subir ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 48349116018     PISSN: 00165492     EISSN: None     Source Type: Journal    
DOI: 10.1177/001654929605700201     Document Type: Article

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