Multinational corporation advertising and cultural imperialism: A content analysis of Indian television commercials

Asian Journal of Communication

Volumn 7, Issue 1, 1997, Pages 1-18

  Sengupta, Subir ^a   Frith, Katherine T ^a,b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745710099     PISSN: 01292986     EISSN: 17420911     Source Type: Journal    
DOI: 10.1080/01292989709388295     Document Type: Article

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