Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience

Marketing Letters

Volumn 18, Issue 1-2, 2007, Pages 45-59

  González Benito, Óscar ^a   Bustos Reyes, César A ^a   Muñoz Gallego, Pablo A ^a  

^a UNIVERSITY OF SALAMANCA   (Spain)

Author keywords

Geodemographic segmentation; Grocery store formats; Location strategy; Spatial convenience; Store choice

Indexed keywords

EID: 34247574755     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-006-9000-z     Document Type: Article

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