The influence of culture on responses to the globe dimension of performance orientation in advertising messages - Results from the U.S., Germany, France, Spain, and Thailand

Advances in Consumer Research

Volumn 35, Issue , 2008, Pages 269-275

  Diehl, Sandra ^a   Terlutter, Ralf ^a   Mueller, Barbara ^b  

^a UNIVERSITY OF KLAGENFURT   (Austria)

^b SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77749240712     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

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