The impact of sports sponsorship on consumers’ brand attitudes and recall: The case of nascar fans

Journal of Current Issues and Research in Advertising

Volumn 23, Issue 2, 2001, Pages 23-31

  Levin, Aron M ^a   Joiner, Chris ^b   Cameron, Gary ^c  

^a UNIVERSITY OF KENTUCKY   (United States)

^b ELON UNIVERSITY   (United States)

^c UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745630455     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2001.10505118     Document Type: Article

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