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Journal of Business Research

Volumn 57, Issue 12 SPEC.ISS., 2004, Pages 1326-1328

Commentary on "Understanding brand performance measures: Using Dirichlet benchmarks"

(1) Kannan, P K a

a UNIVERSITY OF MARYLAND (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 5444244432 PISSN: 01482963 EISSN: None Source Type: Journal
DOI: 10.1016/j.jbusres.2003.06.003 Document Type: Article

Times cited : (9)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.