Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance

International Journal of Research in Marketing

Volumn 27, Issue 1, 2010, Pages 58-68

  Frenzen, Heiko ^a   Hansen, Ann Kristin ^a   Krafft, Manfred ^a   Mantrala, Murali K ^b   Schmidt, Simone ^a,c  

^a UNIVERSITY OF MÜNSTER   (Germany)

^b UNIVERSITY OF MISSOURI   (United States)

^c BOOZ ALLEN HAMILTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 76649119440     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2009.09.006     Document Type: Article

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