메뉴 건너뛰기




Volumn 24, Issue 3, 2005, Pages 490-497

Delegating pricing decisions in competitive markets with symmetric and asymmetric information

Author keywords

Agency theory; Compensation; Pricing research; Salesforce

Indexed keywords


EID: 26044453256     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1040.0102     Document Type: Review
Times cited : (54)

References (18)
  • 1
    • 38249017410 scopus 로고
    • On the relative performance of linear versus nonlinear compensation plans
    • Basu, Amiya K., Gurumurthy Kalyanaram. 1990. On the relative performance of linear versus nonlinear compensation plans. Internat. J. Res. Marketing 7 171-178.
    • (1990) Internat. J. Res. Marketing , vol.7 , pp. 171-178
    • Basu, A.K.1    Kalyanaram, G.2
  • 2
    • 0001469591 scopus 로고
    • Salesforce compensation plans: An agency theoretic perspective
    • Basu, Amiya K., Rajiv Lal, V. Srinivasan, Richard Staelin. 1985. Salesforce compensation plans: An agency theoretic perspective. Marketing Sci. 4(4) 267-291.
    • (1985) Marketing Sci. , vol.4 , Issue.4 , pp. 267-291
    • Basu, A.K.1    Lal, R.2    Srinivasan, V.3    Staelin, R.4
  • 3
    • 0035285306 scopus 로고    scopus 로고
    • Delegating pricing decisions
    • Bhardwaj, Pradeep. 2001. Delegating pricing decisions. Marketing Sci. 20(2) 143-169.
    • (2001) Marketing Sci. , vol.20 , Issue.2 , pp. 143-169
    • Bhardwaj, P.1
  • 4
    • 0042991499 scopus 로고    scopus 로고
    • In the eye of the beholder: An analysis of the relative value of a top sales rep across firms and products
    • Godes, David. 2003. In the eye of the beholder: An analysis of the relative value of a top sales rep across firms and products. Marketing Sci. 22(2) 161-187.
    • (2003) Marketing Sci. , vol.22 , Issue.2 , pp. 161-187
    • Godes, D.1
  • 5
    • 0000433278 scopus 로고
    • Tie salemen's bonuses to their forecasts
    • Gonik, Jacob. 1978. Tie salemen's bonuses to their forecasts. Harvard Bus. Rev. 56(3) 116-124.
    • (1978) Harvard Bus. Rev. , vol.56 , Issue.3 , pp. 116-124
    • Gonik, J.1
  • 6
    • 0000871877 scopus 로고
    • Aggregation and linearity in the provision of intertemporal incentives
    • Holmstrom, Bengt, Paul Milgrom. 1987. Aggregation and linearity in the provision of intertemporal incentives. Econometriea 55(2) 303-328.
    • (1987) Econometriea , vol.55 , Issue.2 , pp. 303-328
    • Holmstrom, B.1    Milgrom, P.2
  • 7
    • 0035605885 scopus 로고    scopus 로고
    • On the optimality of delegating pricing authority to the sales force
    • Joseph, Kissan. 2001. On the optimality of delegating pricing authority to the sales force. J. Marketing 65(January) 62-70.
    • (2001) J. Marketing , vol.65 , Issue.JANUARY , pp. 62-70
    • Joseph, K.1
  • 9
    • 0007083917 scopus 로고
    • Delegating pricing responsibility to the salesforce
    • Lal, Rajiv. 1986. Delegating pricing responsibility to the salesforce. Marketing Sci. 5(2) 159-168.
    • (1986) Marketing Sci. , vol.5 , Issue.2 , pp. 159-168
    • Lal, R.1
  • 10
    • 0000074483 scopus 로고
    • Compensation plans for single and multi-product salesforces: An application of the Holmstrom-Milgrom model
    • Lal, Rajiv, V. Srinivasan. 1993. Compensation plans for single and multi-product salesforces: An application of the Holmstrom-Milgrom model. Management Sci. 39(7) 777-793.
    • (1993) Management Sci. , vol.39 , Issue.7 , pp. 777-793
    • Lal, R.1    Srinivasan, V.2
  • 11
    • 38249017255 scopus 로고
    • Analysis of a sales force incentive plan for accurate sales forecasting and performance
    • Mantrala, Murali K., Kalyan Raman. 1990. Analysis of a sales force incentive plan for accurate sales forecasting and performance. Internat. J. Res. Marketing 7 189-202.
    • (1990) Internat. J. Res. Marketing , vol.7 , pp. 189-202
    • Mantrala, M.K.1    Raman, K.2
  • 12
    • 2142681897 scopus 로고    scopus 로고
    • Centralized pricing versus delegating pricing to the salesforce under information asymmetry
    • Mishra, Birendra K., Ashutosh Prasad. 2004. Centralized pricing versus delegating pricing to the salesforce under information asymmetry. Marketing Sci. 23(1) 21-28.
    • (2004) Marketing Sci. , vol.23 , Issue.1 , pp. 21-28
    • Mishra, B.K.1    Prasad, A.2
  • 13
    • 0000520256 scopus 로고    scopus 로고
    • Quota based compensation plans for multi-territory salesforces
    • Raju, Jagmohan S., V. Srinivasan. 1996. Quota based compensation plans for multi-territory salesforces. Management Sci. 42(10) 1454-1462.
    • (1996) Management Sci. , vol.42 , Issue.10 , pp. 1454-1462
    • Raju, J.S.1    Srinivasan, V.2
  • 14
    • 0043246707 scopus 로고    scopus 로고
    • The price of launching a new product: Empirical evidence on factors affecting the relative magnitude of slotting allowances
    • Rao, Akshay R., Humaira Mahi. 2003. The price of launching a new product: Empirical evidence on factors affecting the relative magnitude of slotting allowances. Marketing Sci. 22(2) 246-268.
    • (2003) Marketing Sci. , vol.22 , Issue.2 , pp. 246-268
    • Rao, A.R.1    Mahi, H.2
  • 15
    • 0001168340 scopus 로고
    • Compensating heterogeneous salesforces: Some explicit solutions
    • Rao, Ram C. 1990. Compensating heterogeneous salesforces: Some explicit solutions. Marketing Sci. 9(4) 319-341.
    • (1990) Marketing Sci. , vol.9 , Issue.4 , pp. 319-341
    • Rao, R.C.1
  • 16
    • 21144470300 scopus 로고
    • Constructing incentive schemes for government contracts: An application of agency theory
    • Reichelstein, Stefan. 1992. Constructing incentive schemes for government contracts: An application of agency theory. Accounting Rev. 67(4) 712-731.
    • (1992) Accounting Rev. , vol.67 , Issue.4 , pp. 712-731
    • Reichelstein, S.1
  • 17
    • 0001944942 scopus 로고
    • Delegating pricing authority to the salesforce: The effects of sales and profit performance
    • Stephenson, Ronald P., William L. Cron, Gary L. Frazier. 1979. Delegating pricing authority to the salesforce: The effects of sales and profit performance. J. Marketing 43(Spring) 21-28.
    • (1979) J. Marketing , vol.43 , Issue.SPRING , pp. 21-28
    • Stephenson, R.P.1    Cron, W.L.2    Frazier, G.L.3
  • 18
    • 0007027559 scopus 로고
    • An optimal commission plan for salesmen's control over price
    • Weinberg, Charles B. 1975. An optimal commission plan for salesmen's control over price. Management Sci. 21(April) 937-943.
    • (1975) Management Sci. , vol.21 , Issue.APRIL , pp. 937-943
    • Weinberg, C.B.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.