Extra-role behavior in buyer-supplier relationships

International Journal of Research in Marketing

Volumn 24, Issue 4, 2007, Pages 301-311

  Wuyts, Stefan ^a  

^a TILBURG UNIVERSITY   (Netherlands)

Author keywords

Buyer supplier relationships; Extra role behavior; Relationship profitability; Role formalization

Indexed keywords

EID: 36048986391     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2007.05.002     Document Type: Article

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