Centralized Pricing Versus Delegating Pricing to the Salesforce Under Information Asymmetry

Marketing Science

Volumn 23, Issue 1, 2004, Pages

  Mishra, Birendra K ^a,b   Prasad, Ashutosh ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Compensation; Delegation; Pricing research; Salesforce

Indexed keywords

EID: 2142681897     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.1030.0026     Document Type: Article

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