Individualised pricing:: Boosting profitability with the higher art of power pricing

European Management Journal

Volumn 19, Issue 2, 2001, Pages 109-114

  Simon, Hermann ^a   Butscher, Stephan A ^a  

^a Simon Kucher and Partners   (Germany)

Author keywords

Auctions; Innovative Pricing; Multi dimensional Pricing; Multiple Brands; Price Bundling; Price Customisation

Indexed keywords

EID: 0011793110     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0263-2373(00)00080-3     Document Type: Article

References (4)

1. Butscher S. Using pricing to increase customer loyalty. The Journal of Professional Pricing. 8(1):1999;29-32.
2. Butscher S., Hilleke K. How to use a two-product strategy against low price competition. Pricing Strategy and Practice. 5(3):1997;108-115.
3. Dolan R.J., Simon H. Power Pricing - How Managing Price Transforms the Bottom Line. 1996;Free Press, New York.
4. Pine II B.J. Mass Customisation. 1993;Harvard Business School Press, Boston.