Individualism and Advertising: A Cross–Cultural Comparison

Media Asia

Volumn 18, Issue 4, 1991, Pages 191-194

  Frith, Katherine Toland ^a   Sengupta, Subir ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0012057831     PISSN: 01296612     EISSN: 23776277     Source Type: Journal    
DOI: 10.1080/01296612.1991.11726367     Document Type: Article

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