A multi-level investigation of international marketing projects: The roles of experiential knowledge and creativity on performance

Industrial Marketing Management

Volumn 39, Issue 2, 2010, Pages 211-220

  Suh, Taewon ^a   Bae, Mueun ^b   Zhao, Hongxin ^c   Kim, Seung H ^c   Arnold, Mark J ^c  

^a TEXAS STATE UNIVERSITY   (United States)

^b Inha University   (South Korea)

^c SAINT LOUIS UNIVERSITY   (United States)

Author keywords

Creativity; Experiential knowledge; International marketing; Multinational corporations; Performance; Project team

Indexed keywords

EID: 75749131611     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.08.007     Document Type: Article

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