Protecting Consumer Privacy in the Company's Best Interest

Australasian Marketing Journal

Volumn 14, Issue 1, 2006, Pages 39-61

  Dolnicar, Sara ^a   Jordaan, Yolanda ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b UNIVERSITY OF PRETORIA   (South Africa)

Author keywords

Australia; Consumer privacy; Legislation; Personal information

Indexed keywords

EID: 71749108242     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(06)70052-0     Document Type: Article

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