Brand trust in an age without trust: Expert opinions

Journal of Consumer Marketing

Volumn 26, Issue 2, 2009, Pages 78-86

  Lantieri, Tara ^a   Chiagouris, Larry ^b  

^a Mediaedge: cia   (United States)

^b PACE UNIVERSITY   (United States)

Author keywords

Brand equity; Brand image; Brand management; Quality; Trust

Indexed keywords

EID: 70349616305     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760910940447     Document Type: Article

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